Search Engine Optimization is a method of improving search engine rankings. The better your website performs on Google the higher your visibility will become.
SEO is a constantly evolving field; strategies that were successful yesterday are redundant tomorrow.
Let’s talk about mistakes to avoid if you’re serious about ranking better in 2022.
If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.
Stoney deGeyter
Keywords Overstuffing
Google algorithms have become more intelligent in 2022, the latest update on natural language processing (NLP) algorithm improved the accuracy of Google’s search results. This means that keyword stuffing is not only useless but can actually harm your SEO. Authentic content and a well-maintained density are what performs well.
Inaccurate ‘Google Business’ Listing
The information in your Google business listing should be up-to date and should actually match the details you have provided on your website. If things don’t tally, your rankings will suffer.
Poor Speed
If your website fails to load within 3 seconds, most of the users will move away which makes it nearly impossible to increase traffic to your site.
Not Having a Responsive Website
As people want everything on the go, you should optimize your website for mobile. Failure to optimize for mobile affects your search engine rankings and cuts your chances of potentially gaining many visitors.
Not Using H Tags
Heading tags are crucial because they organize your website and increase readability to your content. They help readers understand the content better and tell search engines what the content is about so they can show search results accordingly.
Not Having SSL Implementation
SSL is now considered as a ranking signal for better search engine results. Website URL with HTTP means your site is not secure which definitely has a negative impact to rank your website.
SEO is a long-term investment and there are no settled formulas or methodologies that work for all sites every time. You should constantly monitor what Google wants you to do in order to get ranked higher in search results.
To nail your top SEO practice, the mentioned points need to be avoided in 2022.